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With ‘Sinners,’ White Hollywood Is Moving Goalposts on Black Cinema Again

Ryan Coogler's Black vampire epic topped the box office in its opening weekend, but some in the media wanted to focus on whether the film would make a profit. WTF?

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Brooke Obie
Apr 22, 2025
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Michael B. Jordan in Ryan Coogler’s “Sinners.” (Photo courtesy of Warner Bros.)

This Easter weekend, Ryan Coogler’s Black vampire epic Sinners rose past projected box office placement and earnings to open at No. 1 with $48 million domestically and $63 million worldwide in ticket sales. While this is the biggest opening weekend for an original film since …

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Brooke Obie
Black Girl Watching is a film/TV & culture critique platform analyzing the latest in culture through a Black feminist lens by Brooke Obie. Brooke is an award-winning film critic, filmmaker, screenwriter and author of BOOK OF ADDIS.
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