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With ‘Sinners,’ White Hollywood Is Moving Goalposts on Black Cinema Again

Ryan Coogler's Black vampire epic topped the box office in its opening weekend, but some in the media wanted to focus on whether the film would make a profit. WTF?

Brooke Obie's avatar
Brooke Obie
Apr 22, 2025
∙ Paid
Cross-posted by ContrabandCamp
"By all measurements, Ryan Coogler's 'Sinners' has been a resounding success. But the media framing of both Sinners and Coogler has been disturbing and frankly, anti-Black. I wrote this piece for ContrabandCamp on how Hollywood moves the goal posts for Black films and filmmakers and how we can avoid the distraction. Check it out and let me know what you think in the comments."
- Brooke Obie
Michael B. Jordan in Ryan Coogler’s “Sinners.” (Photo courtesy of Warner Bros.)

This Easter weekend, Ryan Coogler’s Black vampire epic Sinners rose past projected box office placement and earnings to open at No. 1 with $48 million domestically and $63 million worldwide in ticket sales. While this is the biggest opening weekend for an original film since …


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Brooke Obie's avatar
A guest post by
Brooke Obie
Black Girl Watching is a film/TV & culture critique platform analyzing the latest in culture through a Black feminist lens by Brooke Obie. Brooke is an award-winning film critic, filmmaker, screenwriter and author of BOOK OF ADDIS.
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